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GreenLeaf E-Commerce Platform
A full e-commerce website for GreenLeaf Organics, a Nigerian organic skincare brand looking to establish a strong online presence.
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Web Design
Timeline
8 weeks
Tools
Next.js, Tailwind CSS, Prisma, Paystack, Vercel
My Role
Full-Stack Developer & Designer
01
The Challenge
GreenLeaf was selling primarily through Instagram DMs and WhatsApp, leading to missed orders, payment confusion, and no centralized product catalog. They were losing an estimated 30% of potential sales due to the lack of a proper online store.
02
My Approach
Started with brand discovery workshops to align visual identity. Designed the site architecture around a simplified purchase funnel. Built the site with Next.js for performance and integrated Paystack for local payment processing. Focused on mobile experience since 80% of their audience shops on phones.
03
The Solution
Delivered a fully responsive e-commerce site with product filtering, cart persistence, secure checkout, order tracking, and an admin dashboard for inventory management. Integrated WhatsApp order notifications for instant customer communication.
04
Results
Online revenue increased by 180% in the first quarter. Average order value rose by 35% through strategic cross-selling. The site achieved a 95+ Lighthouse performance score.